Pavel Durov, founder of Telegram, announced that TON's native token will be rebranded to Gram, reverting to the cryptocurrency's original designation from the initial white paper. The transition will take approximately three weeks to complete, according to the announcement shared with the TON community.
Gram represents a deliberate return to the project's foundational identity after years of operating under the TON ticker. Durov framed the rebrand as a reconnection with the protocol's origins and positioned it as the opening of a new chapter for the blockchain ecosystem. The TON name will remain exclusively associated with the underlying blockchain layer itself, establishing clearer nomenclature between the network and its native asset.
This rebrand constitutes the fourth step in the "Make TON Great Again" strategic roadmap, suggesting additional developments remain ahead in the seven-part plan. The move follows earlier speculation within the crypto community about potential token naming changes for the TON ecosystem.